{"question": "best survey tools for small businesses", "category": "survey-tools", "category_name": "survey tools", "audience": "small-businesses", "audience_name": "small businesses", "engine": "Claude (Anthropic) with web search", "model": "claude-opus-5", "asked_at": "2026-10-26T01:16:50Z", "permalink": "https://bikoosh.com/answers/s/survey-tools-small-businesses-2026-10-26", "question_page": "https://bikoosh.com/answers/q/survey-tools/small-businesses", "brands_named": [{"position": 1, "brand": "Google", "label": "recommended"}, {"position": 2, "brand": "Google Forms", "label": "recommended"}, {"position": 3, "brand": "Forms", "label": "recommended"}, {"position": 4, "brand": "Jotform", "label": "compared"}, {"position": 5, "brand": "Tally", "label": "recommended"}, {"position": 6, "brand": "Notion", "label": "recommended"}, {"position": 7, "brand": "Fillout", "label": "compared"}, {"position": 8, "brand": "Typeform", "label": "recommended"}, {"position": 9, "brand": "Airtable", "label": "recommended"}, {"position": 10, "brand": "HubSpot", "label": "recommended"}], "sources_cited": [{"url": "https://www.jotform.com/blog/surveymonkey-vs-google-forms/", "domain": "jotform.com", "source_type": "vendor"}, {"url": "https://fillout.com/vs/tally", "domain": "fillout.com", "source_type": "vendor"}, {"url": "https://toolradar.com/compare/tally-vs-fillout", "domain": "toolradar.com", "source_type": "other"}, {"url": "https://www.getmonetizely.com/articles/typeform-vs-google-forms-vs-surveymonkey-which-survey-platform-gives-you-the-most-bang-for-your-buck", "domain": "getmonetizely.com", "source_type": "other"}, {"url": "https://www.activepieces.com/blog/jotform-pricing-2026-plans-costs-what-you-get.md", "domain": "activepieces.com", "source_type": "other"}, {"url": "https://support.fillout.com/vs/tally", "domain": "support.fillout.com", "source_type": "vendor"}], "answer_text": "Here's what I'd actually recommend, roughly in the order I'd try them:\n\n**1. Google Forms - start here, seriously.** Free with any Google account, unlimited responses, results dump straight into Sheets. For most small-business needs (customer satisfaction, event signups, internal polls, simple NPS) this is genuinely enough, and the main reason to leave is branding or logic you can't express. Don't pay for a survey tool until Google Forms has actually failed you. ([Jotform comparison](https://www.jotform.com/blog/surveymonkey-vs-google-forms/))\n\n**2. Tally - the best free upgrade from Google Forms.** Unlimited responses on the free tier, Notion-like editor, conditional logic and payments included, and it looks modern instead of looking like a Google Form. Tally branding on the free plan is the tradeoff. This is my default pick for a small business that wants something presentable without a subscription. ([Tally vs Fillout](https://fillout.com/vs/tally), [comparison](https://toolradar.com/compare/tally-vs-fillout))\n\n**3. SurveyMonkey - when you need the survey *methodology*, not just a form.** Question banks, benchmarks, decent reporting, and crucially a paid respondent panel if you ", "answer_truncated": true, "measurement": "One answer from one engine on one date. Not a ranking and not a claim about the world; brands the engine did not name are not recorded.", "limitation": "Coverage: Claude (Anthropic) with web search. Other engines not included.", "alerts": {"name": "Answer Watch Pro", "price_usd": 79, "period": "month", "gets": "daily change alerts for up to 5 brands in what one AI answer engine says, history, CSV export. Coverage: Claude (Anthropic) with web search. Other engines not included", "url": "https://bikoosh.com/answers"}}