{"question": "best survey tools for small businesses", "category": "survey-tools", "category_name": "survey tools", "audience": "small-businesses", "audience_name": "small businesses", "engine": "Claude (Anthropic) with web search", "model": "claude-opus-5", "asked_at": "2026-10-14T01:18:13Z", "permalink": "https://bikoosh.com/answers/s/survey-tools-small-businesses-2026-10-14", "question_page": "https://bikoosh.com/answers/q/survey-tools/small-businesses", "brands_named": [{"position": 1, "brand": "Google", "label": "recommended"}, {"position": 2, "brand": "Google Forms", "label": "recommended"}, {"position": 3, "brand": "Google Sheets", "label": "recommended"}, {"position": 4, "brand": "Tally", "label": "recommended"}, {"position": 5, "brand": "Notion", "label": "recommended"}, {"position": 6, "brand": "Airtable", "label": "recommended"}, {"position": 7, "brand": "Typeform", "label": "recommended"}, {"position": 8, "brand": "SurveyMonkey", "label": "recommended"}, {"position": 9, "brand": "Jotform", "label": "recommended"}, {"position": 10, "brand": "Fillout", "label": "recommended"}, {"position": 11, "brand": "Qualtrics", "label": "mentioned"}, {"position": 12, "brand": "Delighted", "label": "mentioned"}, {"position": 13, "brand": "Formbricks", "label": "mentioned"}, {"position": 14, "brand": "Retently", "label": "mentioned"}], "sources_cited": [{"url": "https://costbench.com/compare/google-forms-vs-surveymonkey/", "domain": "costbench.com", "source_type": "other"}, {"url": "https://dupple.com/learn/best-free-form-builders", "domain": "dupple.com", "source_type": "other"}, {"url": "https://www.costbench.com/compare/google-forms-vs-typeform/", "domain": "costbench.com", "source_type": "other"}, {"url": "https://www.revolgy.com/insights/blog/google-forms-vs-jotform-vs-typeform-vs-surveymonkey", "domain": "revolgy.com", "source_type": "other"}, {"url": "https://marketful.com/best-form-builders", "domain": "marketful.com", "source_type": "other"}, {"url": "https://www.featurebase.app/blog/delighted-alternatives", "domain": "featurebase.app", "source_type": "other"}], "answer_text": "Here's what I'd actually recommend, roughly in order:\n\n**1. Google Forms - start here if budget is the constraint.** Free, unlimited questions and responses, pipes straight into Google Sheets. It's not pretty and it has no real logic or reporting beyond basic charts, but for internal surveys, event signups, and simple customer polls it's genuinely hard to beat. Most small businesses overbuy before they've validated they need more. ([comparison](https://costbench.com/compare/google-forms-vs-surveymonkey/))\n\n**2. Tally - the best free tool that doesn't feel free.** Unlimited forms *and* unlimited submissions on the free plan, plus conditional logic, file uploads, payments, and Notion/Airtable/Sheets integrations. You only pay to remove their branding or use a custom domain. This is my default recommendation for a small business that wants something nicer than Google Forms without a subscription. ([details](https://dupple.com/learn/best-free-form-builders))\n\n**3. Typeform - when response rate matters more than cost.** The one-question-at-a-time conversational format measurably lifts completion on customer-facing surveys, and it's the most polished thing you can put in front of a custo", "answer_truncated": true, "measurement": "One answer from one engine on one date. Not a ranking and not a claim about the world; brands the engine did not name are not recorded.", "limitation": "Coverage: Claude (Anthropic) with web search. Other engines not included.", "alerts": {"name": "Answer Watch Pro", "price_usd": 79, "period": "month", "gets": "daily change alerts for up to 5 brands in what one AI answer engine says, history, CSV export. Coverage: Claude (Anthropic) with web search. Other engines not included", "url": "https://bikoosh.com/answers"}}