{"question": "best survey tools for small businesses", "category": "survey-tools", "category_name": "survey tools", "audience": "small-businesses", "audience_name": "small businesses", "engine": "Claude (Anthropic) with web search", "model": "claude-opus-5", "asked_at": "2026-09-29T22:09:35Z", "permalink": "https://bikoosh.com/answers/s/survey-tools-small-businesses-2026-09-29", "question_page": "https://bikoosh.com/answers/q/survey-tools/small-businesses", "brands_named": [{"position": 1, "brand": "Google", "label": "recommended"}, {"position": 2, "brand": "Google Forms", "label": "recommended"}, {"position": 3, "brand": "Tally", "label": "recommended"}, {"position": 4, "brand": "Stripe", "label": "recommended"}, {"position": 5, "brand": "Typeform", "label": "recommended"}, {"position": 6, "brand": "SurveyMonkey", "label": "recommended"}, {"position": 7, "brand": "SurveySparrow", "label": "recommended"}, {"position": 8, "brand": "Microsoft Forms", "label": "recommended"}, {"position": 9, "brand": "Microsoft 365", "label": "recommended"}, {"position": 10, "brand": "Excel", "label": "recommended"}], "sources_cited": [{"url": "https://www.mailpro.com/blog/best-survey-tools-small-business", "domain": "mailpro.com", "source_type": "other"}, {"url": "https://www.revolgy.com/insights/blog/google-forms-vs-jotform-vs-typeform-vs-surveymonkey", "domain": "revolgy.com", "source_type": "other"}, {"url": "https://surveysparrow.com/blog/surveymonkey-pricing/", "domain": "surveysparrow.com", "source_type": "vendor"}, {"url": "https://hackceleration.com/labs/compare/tally-vs-fillout", "domain": "hackceleration.com", "source_type": "other"}, {"url": "https://tally.so/help/compare", "domain": "tally.so", "source_type": "vendor"}, {"url": "https://surveysparrow.com/blog/nps-software-for-small-business/", "domain": "surveysparrow.com", "source_type": "vendor"}, {"url": "https://surveysparrow.com/blog/best-nps-software/", "domain": "surveysparrow.com", "source_type": "vendor"}, {"url": "https://qualaroo.com/blog/survey-software-for-small-businesses/", "domain": "qualaroo.com", "source_type": "other"}], "answer_text": "# Best survey tools for small businesses\n\nHere's what I'd actually recommend, roughly in the order I'd try them:\n\n**1. Google Forms - start here if budget matters at all.** Free with any Google account, unlimited surveys, unlimited questions, unlimited responses. It's ugly-ish and the analytics are thin, but for internal surveys, event signups, or a quick customer poll it's genuinely hard to beat. Results drop straight into Sheets.\n\n**2. Tally - the best value for anything Google Forms can't do.** Notion-style editor, and the free plan includes unlimited forms *and* unlimited responses plus conditional logic, file uploads, calculations, and Stripe payments. That's remarkable when Typeform caps its free tier at 10 responses/month. Pro is $29/mo if you need partial submissions or custom CSS. EU-hosted, which helps if GDPR is a concern.\n\n**3. Typeform - if the survey is customer-facing and design matters.** One-question-at-a-time flow measurably lifts completion rates, and it looks like it belongs on your brand's website. The catch is price: free tier is nearly useless (10 questions, 10 responses/month), Basic is $29/mo, Plus $59, Business $99.\n\n**4. Jotform - best if you need surveys", "answer_truncated": true, "measurement": "One answer from one engine on one date. Not a ranking and not a claim about the world; brands the engine did not name are not recorded.", "limitation": "Coverage: Claude (Anthropic) with web search. Other engines not included.", "alerts": {"name": "Answer Watch Pro", "price_usd": 79, "period": "month", "gets": "daily change alerts for up to 5 brands in what one AI answer engine says, history, CSV export. Coverage: Claude (Anthropic) with web search. Other engines not included", "url": "https://bikoosh.com/answers"}}