{"question": "best email marketing software for small businesses", "category": "email-marketing-software", "category_name": "email marketing software", "audience": "small-businesses", "audience_name": "small businesses", "engine": "Claude (Anthropic) with web search", "model": "claude-opus-5", "asked_at": "2026-09-30T21:48:33Z", "permalink": "https://bikoosh.com/answers/s/email-marketing-software-small-businesses-2026-09-30", "question_page": "https://bikoosh.com/answers/q/email-marketing-software/small-businesses", "brands_named": [{"position": 1, "brand": "MailerLite", "label": "recommended"}, {"position": 2, "brand": "Brevo", "label": "recommended"}, {"position": 3, "brand": "Klaviyo", "label": "recommended"}, {"position": 4, "brand": "Mailchimp", "label": "compared"}, {"position": 5, "brand": "Omnisend", "label": "recommended"}, {"position": 6, "brand": "Shopify", "label": "recommended"}, {"position": 7, "brand": "WooCommerce", "label": "recommended"}, {"position": 8, "brand": "ActiveCampaign", "label": "recommended"}, {"position": 9, "brand": "Constant Contact", "label": "recommended"}, {"position": 10, "brand": "Zapier", "label": "mentioned"}], "sources_cited": [{"url": "https://www.emailtooltester.com/en/reviews/mailerlite/pricing/", "domain": "emailtooltester.com", "source_type": "other"}, {"url": "https://mailsoftly.com/blog/mailerlite-free-plan-changes/", "domain": "mailsoftly.com", "source_type": "other"}, {"url": "https://www.emailtooltester.com/en/reviews/brevo/pricing/", "domain": "emailtooltester.com", "source_type": "other"}, {"url": "https://automationatlas.io/guides/klaviyo-vs-mailchimp-2026-comparison/", "domain": "automationatlas.io", "source_type": "other"}, {"url": "https://www.omnisend.com/blog/klaviyo-alternatives/", "domain": "omnisend.com", "source_type": "vendor"}, {"url": "https://www.emailvendorselection.com/best-email-marketing-platforms/", "domain": "emailvendorselection.com", "source_type": "other"}, {"url": "https://zapier.com/blog/email-marketing-automation-tools/", "domain": "zapier.com", "source_type": "vendor"}], "answer_text": "# Best email marketing software for small businesses\n\nHere's what I'd actually recommend, in order:\n\n**1. MailerLite - best default for most small businesses.** Cleanest editor in the category, genuinely good automations, and paid plans start around $12/mo. Caveat worth knowing: they cut the free plan on July 1, 2026 to **250 subscribers / 2,500 emails per month** (down from 500 / 12,000), plus caps of 3 automations and 1 landing page. So it's still the best paid entry point, but the free tier is now more of a trial than a real home. ([MailerLite pricing](https://www.emailtooltester.com/en/reviews/mailerlite/pricing/), [free plan changes](https://mailsoftly.com/blog/mailerlite-free-plan-changes/))\n\n**2. Brevo - best if you have a big list but send infrequently.** It prices by *emails sent*, not contacts stored. Free plan is 300 emails/day (~9,000/mo) with up to 100,000 contacts, and Starter is $9/mo. If you've got 20k newsletter subscribers you mail twice a month, this is dramatically cheaper than anything contact-priced. Also bundles SMS and a basic CRM. ([Brevo pricing](https://www.emailtooltester.com/en/reviews/brevo/pricing/))\n\n**3. Klaviyo - if you sell products online.** Wort", "answer_truncated": true, "measurement": "One answer from one engine on one date. Not a ranking and not a claim about the world; brands the engine did not name are not recorded.", "limitation": "Coverage: Claude (Anthropic) with web search. Other engines not included.", "alerts": {"name": "Answer Watch Pro", "price_usd": 79, "period": "month", "gets": "daily change alerts for up to 5 brands in what one AI answer engine says, history, CSV export. Coverage: Claude (Anthropic) with web search. Other engines not included", "url": "https://bikoosh.com/answers"}}