{"question": "best email marketing software for agencies", "category": "email-marketing-software", "category_name": "email marketing software", "audience": "agencies", "audience_name": "agencies", "engine": "Claude (Anthropic) with web search", "model": "claude-opus-5", "asked_at": "2026-10-13T00:31:08Z", "permalink": "https://bikoosh.com/answers/s/email-marketing-software-agencies-2026-10-13", "question_page": "https://bikoosh.com/answers/q/email-marketing-software/agencies", "brands_named": [{"position": 1, "brand": "Campaign Monitor", "label": "mentioned"}, {"position": 2, "brand": "ActiveCampaign", "label": "compared"}, {"position": 3, "brand": "BigMailer", "label": "mentioned"}, {"position": 4, "brand": "Brevo", "label": "mentioned"}, {"position": 5, "brand": "MailerLite", "label": "mentioned"}, {"position": 6, "brand": "Klaviyo", "label": "mentioned"}, {"position": 7, "brand": "Shopify", "label": "mentioned"}, {"position": 8, "brand": "BigCommerce", "label": "mentioned"}, {"position": 9, "brand": "HubSpot", "label": "mentioned"}, {"position": 10, "brand": "Customer.io", "label": "mentioned"}, {"position": 11, "brand": "Moosend", "label": "mentioned"}], "sources_cited": [{"url": "https://moosend.com/blog/email-marketing-software-for-agencies/", "domain": "moosend.com", "source_type": "vendor"}, {"url": "https://www.campaignmonitor.com/blog/email-marketing/white-label-email-marketing-platforms/", "domain": "campaignmonitor.com", "source_type": "vendor"}, {"url": "https://www.campaignmonitor.com/resources/guides/email-marketing-and-automation-for-agencies/", "domain": "campaignmonitor.com", "source_type": "vendor"}, {"url": "https://www.bigmailer.io/?p=246215", "domain": "bigmailer.io", "source_type": "vendor"}, {"url": "https://www.mailmunch.com/blog/best-email-marketing-software-for-agencies", "domain": "mailmunch.com", "source_type": "other"}, {"url": "https://www.mailpro.com/blog/email-marketing-for-agencies-managing-multiple-client-accounts", "domain": "mailpro.com", "source_type": "other"}], "answer_text": "Short version: there's no single winner - the right pick depends mostly on whether your clients are ecommerce or B2B, and whether you need true white-labeling. Here's how I'd rank them.\n\n## If you manage many clients from one login\n\n**1. Campaign Monitor (now part of Marigold)** - the most genuinely agency-built option of the mainstream tools. Client sub-accounts under one agency master login, per-client permissions, locked branded templates, and the ability to set your own markup and bill clients directly through the platform. Start around $12/mo. The tradeoff: automation is weak compared to ActiveCampaign, and the product has gotten less investment since the Marigold acquisition.\n\n**2. ActiveCampaign** - pick this if you sell automation build-outs as a service. Best-in-class visual automation builder plus a light CRM, and it has a real partner/agency program with discounted client accounts and migration help. From ~$15/mo per account. Downside: each client is a separate account and billing, so admin overhead grows; pricing climbs fast as lists grow.\n\n**3. BigMailer** - the one to look at if *true* white-label is a hard requirement (your logo, your domain, clients never see a vend", "answer_truncated": true, "measurement": "One answer from one engine on one date. Not a ranking and not a claim about the world; brands the engine did not name are not recorded.", "limitation": "Coverage: Claude (Anthropic) with web search. Other engines not included.", "alerts": {"name": "Answer Watch Pro", "price_usd": 79, "period": "month", "gets": "daily change alerts for up to 5 brands in what one AI answer engine says, history, CSV export. Coverage: Claude (Anthropic) with web search. Other engines not included", "url": "https://bikoosh.com/answers"}}